FrameMaker, PageMaker and InDesign are targeted for unique and different publishing audiences. Each product is optimized to support its intended users. FrameMaker 7.0 software is optimized to support a template-driven workflow, where pages are formatted and laid out automatically through the use of a template; PageMaker and InDesign software are optimized to support a design-driven workflow, which relies on the skill and judgment of the user to place and format assets on a page. Another difference is that FrameMaker software includes a complete authoring environment in which users can develop their content; with PageMaker and InDesign software, text authoring is more commonly performed independently of the layout process using a different tool, such as a word processor. The typical users of each application have significantly different profiles, and the types of publications created are also quite unique to each tool.