As there is an enormous market for international Уеб sites, two points are worth considering: First, the target audience's willingness to read a Уеб site increases by over 300% if the site is written in their native language. Second, compared with the costs of building a Уеб site, Уеб site localization and translation is an extremely cost-efficient alternative.
Establishing a worldwide presence on the Уеб requires much more than the translation of an existing Уеб site into another language. Such factors as the use of images, logos, expressions, colors, and metaphors must be carefully analyzed. Furthermore, the text itself needs to be adapted and copy-edited to suit a specific locale, hence the concept of localization. The Уеб site localization typically follows the process summarized below:
Уебsite localization demands total accuracy, specialist cultural knowledge and a high level of organization. Finally, we make sure that the "look" of the translated site is impeccable.
Български
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