As there is an enormous market for international Web sites, two points are worth considering: First, the target audience's willingness to read a Web site increases by over 300% if the site is written in their native language. Second, compared with the costs of building a Web site, Web site localization and translation is an extremely cost-efficient alternative.
Establishing a worldwide presence on the Web requires much more than the translation of an existing Web site into another language. Such factors as the use of images, logos, expressions, colors, and metaphors must be carefully analyzed. Furthermore, the text itself needs to be adapted and copy-edited to suit a specific locale, hence the concept of localization. The Web site localization typically follows the process summarized below:
Website localization demands total accuracy, specialist cultural knowledge and a high level of organization. Finally, we make sure that the "look" of the translated site is impeccable.