Frequently Asked Questions

Globalization

Globalization is the process of making a product multi-lingual. All language-related aspects of the program are separated from the code, and all aspects, which vary with target country, are handled in a country-independent way.
Localization is the process of adapting a global product for a particular language and country. Localization includes translations and other conversion, and takes into account local practices and culture, providing a product, which is comfortable to use in the target country.
Translation is involved in most aspects of localization. Accuracy and appropriateness of translation are key to overall product quality.
Retrofitting is an informal term for localization of a product, which was not designed to be global. It is the first step taken by most companies entering the global marketplace.