Frequently Asked Questions

Globalization

What is the difference between globalization and localization?

  • Globalization is the process of making a product multi-lingual. All language-related aspects of the program are separated from the code, and all aspects, which vary with target country, are handled in a country-independent way.
  • Localization is the process of adapting a global product for a particular language and country. Localization includes translations and other conversion, and takes into account local practices and culture, providing a product, which is comfortable to use in the target country.
  • Translation is involved in most aspects of localization. Accuracy and appropriateness of translation are key to overall product quality.
  • Retrofitting is an informal term for localization of a product, which was not designed to be global. It is the first step taken by most companies entering the global marketplace.